Koap Bitesized
An informal look at the human condition, with people who are fascinated by psychology, neuroscience and all things curious about people
Koap Bitesized
The Future of Marketing in a Post Covid World
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Steve
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Season 1
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Episode 1
This is our first podcast, and in it we discuss with Greg Trausch about how marketing products in the Business to Business world is blurring the lines between sales and marketing and challenging who actually sells to customers. With data analytics and targeted marketing there is an argument that says we may not need salespeople in the future as customers will make their own minds up about what they buy and how they buy it. Has covid accelerated that process?